STILL SMART SOLUTIONS DAY 2025
CLIENT: STILL GMBH
HOW DO WE TRANSFORM EMPLOYEE EXPERTISE INTO COMPELLING STAGE PRESENCE FOR CLIENT EVENTS?
HOW DO WE TRANSFORM EMPLOYEE EXPERTISE INTO COMPELLING STAGE PRESENCE FOR CLIENT EVENTS?
he Smart Solutions Day is one of the most important stakeholder events for STILL – an intralogistics company. Each year, STILL invites customers to Hamburg to experience its latest solutions through factory tours and product showcases.
For many years, the STILL Musical has been a core element of the event — and has since achieved true cult status. New products are presented here in a specially developed musical performance.
In 2025, the established format was consistently rethought. The musical moved beyond being a standalone program item and became the dramaturgical backbone of content-driven sessions, with the latest product innovations integrated directly into the staging.
A particular challenge: Internal presenters appeared side by side with professional musical performers.
To ensure this transition was perceived not as a break, we conceptually developed and scripted the expert contributions, tailoring them specifically to the stage format. Supported by intensive speaker coaching, this created a seamless flow between information and performance.
In this way, technical communication was transformed into an emotional brand experience — powerful, approachable, and compellingly staged on stage.
